Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017
Cham: Springer International Publishing, Imprint: Springer, 2017
Online
Sammelwerk, Elektronische Ressource
- 1 Online-Ressource (XI, 210 p. 15 illus., 6 illus. in color)
Ermittle Ausleihstatus...
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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017
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Verantwortlichkeitsangabe: | edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén |
Autor/in / Beteiligte Person: | Martínez-López, Francisco J. ; Gázquez-Abad, Juan Carlos ; Ailawadi, Kusum L. ; Yagüe-Guillén, María Jesús |
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Veröffentlichung: | Cham: Springer International Publishing, Imprint: Springer, 2017 |
Medientyp: | Sammelwerk |
Datenträgertyp: | Elektronische Ressource |
Umfang: | 1 Online-Ressource (XI, 210 p. 15 illus., 6 illus. in color) |
ISBN: | 9783319597010 |
DOI: | 10.1007/978-3-319-59701-0 |
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