The Power of Communicating the Family Firm Status: The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness
Wiesbaden: Springer Fachmedien Wiesbaden, Imprint: Springer Gabler, 2018
Online
Monographie, Hochschulschrift, Elektronische Ressource
- 1 Online-Ressource (XVIII, 188 p. 6 illus)
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The Power of Communicating the Family Firm Status: The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness
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Verantwortlichkeitsangabe: | by Margarete Rosina |
Autor/in / Beteiligte Person: | Rosina, Margarete |
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Veröffentlichung: | Wiesbaden: Springer Fachmedien Wiesbaden, Imprint: Springer Gabler, 2018 |
Medientyp: | Monographie, Hochschulschrift |
Datenträgertyp: | Elektronische Ressource |
Umfang: | 1 Online-Ressource (XVIII, 188 p. 6 illus) |
ISBN: | 9783658196998 |
DOI: | 10.1007/978-3-658-19699-8 |
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