Rivalry and Group Behavior Among Consumers and Brands: Comparisons In and Out of the Sport Context
1st ed. 2021. - Cham: Springer International Publishing, Imprint: Palgrave Macmillan, 2021
Online
Monographie, Elektronische Ressource
- 1 Online-Ressource (XX, 136 p. 3 illus)
Ermittle Ausleihstatus...
Titel: |
Rivalry and Group Behavior Among Consumers and Brands: Comparisons In and Out of the Sport Context
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Verantwortlichkeitsangabe: | by Cody T. Havard |
Autor/in / Beteiligte Person: | Havard, Cody T. |
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Ausgabe: | 1st ed. 2021 |
Veröffentlichung: | Cham: Springer International Publishing, Imprint: Palgrave Macmillan, 2021 |
Medientyp: | Monographie |
Datenträgertyp: | Elektronische Ressource |
Umfang: | 1 Online-Ressource (XX, 136 p. 3 illus) |
ISBN: | 9783030852450 |
DOI: | 10.1007/978-3-030-85245-0 |
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